Regeneration is an incentive by Virgin Mobile Canada, that provides less fortunate youth with the training they need to find—and keep—jobs.
We started by revamping the website. The page needed tell a narrative that would help users understand the problem, and what Regeneration is doing to solve it.
In terms of results, the new page generated a significant increase in interaction, when comparing with the previous version.
More awareness was created for this awesome incentive and more people are helping out everyday to solve a major issue that affects the world.