Impact Challenge

Impact challenge is an event that brings together talented students to drive innovation.

To promote this event, BBVA Blue asked the Tribal team to create a responsive website that could present the key event information and encourage participation.

Our approach to the project was mobile first – a must considering the young audience and its tendency to surf the web on mobile devices.

We defined the information architecture based on user needs, grouping each stage of the participant’s journey into sections. We then started wireframing each of the key pages and the entire sign up process.

One of the challenges was to show all the important information, while keeping the website visually appealing and easy to understand.

At the same time, we were coming up with clever ways to drive users to participate – the website’s main objective.

The finished product immediately grabs the users’ attention, guides them through what they need to see and ultimately makes signing up for the challenge easy.

CREATIVE TEAM : RUSSEL EFFIO, FRANCESCO MINOPOLI  —  UX : DANIEL SALGADO  —  UI : CESAR JACOBI